Can I use stock videos on my digital signage?

Updated October 2026 · How we answer

Read the license

Stock sites use different licenses, and some limit commercial use or public display. A license for a website may not cover a screen in your store. Save the license receipt and the terms with your records.

Some stock libraries offer extended or commercial licenses that cover signage. Check whether any music in the video has separate usage rights. Music rights can be a separate issue from the visual clip itself.

• Check the license for business display
• Save receipts and license terms
• Confirm music rights separately
• Ask the provider if you are unsure

Safer options for content

Create your own videos or photos when you can, since you control the rights. You can also hire a local photographer or designer for a short shoot. Your own content often fits your brand better than generic stock footage.

Use royalty-free libraries that clearly allow signage use, and read their terms carefully. Keep a simple folder with the source and license for each asset. This makes future audits and renewals much easier. If you are unsure, ask the stock provider in writing whether signage use is allowed, and keep their reply with your license records. Consider a quick legal check for larger campaigns.

• Make your own short clips
• Hire a local photographer
• Keep a folder of licenses

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