How do I create content for digital signage?
DIY Content Creation
Most digital signage software includes templates and a drag-and-drop editor. You can add text, images, videos, and widgets like clocks or weather. These tools are designed for non-designers, so you can create professional-looking slides quickly.
For more control, use graphic design tools like Canva, Adobe Express, or PowerPoint. Design at the native resolution of your screen (e.g., 1920x1080 pixels) and save as JPG, PNG, or MP4.
Keep it simple: use large fonts (at least 30pt for headlines), high contrast, and one message per screen. Avoid clutter and long paragraphs.
- Use templates to save time and maintain brand consistency.
- Stick to 2–3 colors and 1–2 fonts for a clean look.
- Include a clear call to action if needed (e.g., 'Scan for 10% off').
- Optimize images for screen size to avoid pixelation.
Hiring a Designer or Using Agencies
If you lack design skills or time, consider hiring a freelance designer or a digital signage agency. They can create a content package that you can update yourself later.
Expect to pay $50–$150 per hour for a freelancer, or $500–$2,000 for a full set of templates. Agencies may charge more but offer strategy and ongoing support.
When hiring, provide clear guidelines: screen size, brand colors, and the type of content you need (menus, promotions, announcements).
- Freelancers can be found on Upwork, Fiverr, or local networks.
- Ask for editable source files so you can make changes.
- Request a style guide to keep future content consistent.
- Consider a subscription service for ongoing design needs.
Common mistakes
- Using too much text—viewers only glance at screens for a few seconds.
- Designing at the wrong resolution, causing blurry or stretched images.
- Forgetting to update content regularly, leading to stale signage.