Should digital signage play sound in a restaurant?

Updated October 2026 · How we answer

Short answerUsually no, because background sound can clash with conversation and music. If you use sound, keep it low and limit it to short clips that matter, like an order-ready alert.

Why sound often hurts

Diners come to talk and relax, so loud audio can make the room tiring. Video sound can also compete with the background music. Many restaurants keep screens silent and use text or captions instead.

Some situations benefit from sound, such as a short order-ready chime or a quick announcement. Keep those tones quiet and infrequent. Test the volume during a busy service if you can.

  • Keep videos silent by default
  • Use captions for key messages
  • Limit alerts to short tones
  • Set a maximum volume

Choose visuals over audio

Clear visuals do most of the work for a menu or promotion. Good contrast and large text make a screen easy to read without sound. Motion can draw the eye without any audio at all.

If you add audio, check local noise rules and any licensing for music tracks. Music played publicly can need a separate license. Keep the content simple and the volume quiet. If you plan to add background music, speak with a licensing service that covers public performance in your area before you turn it on. Keep the volume low even when music is licensed, since guests come to talk and a loud track can make the room tiring.

  • Use motion and contrast
  • Avoid unlicensed music tracks
  • Keep audio optional

Common mistakes

  • Turning on loud video audio that competes with the restaurant music.
  • Adding sound to every slide, which quickly becomes annoying.
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