Where should I place digital signage in my store?
High-Impact Locations
The best spots for digital signage are where customers naturally stop and look. Entrances and exits capture attention as people walk in or wait. Checkout lines are ideal because customers are stationary and often bored—perfect for promotions or loyalty sign-ups.
Aisles and endcaps can highlight specific products or categories. Place screens near related merchandise to drive cross-selling. In restaurants, menu boards above the counter or in the drive-thru are standard, but screens in waiting areas or at tables can also work.
Consider dwell time: the longer people stay in one spot, the more content they'll absorb. Waiting rooms, service counters, and fitting rooms are good candidates. Avoid placing screens where they'll be blocked by merchandise or where sunlight creates glare.
- Entrance: welcome messages, store hours, promotions
- Checkout: impulse buys, loyalty programs, surveys
- Aisles: product details, comparisons, how-to videos
- Waiting area: brand stories, entertainment, queue status
- Window: attract passersby with bold graphics
Placement Tips for Effectiveness
Mount screens at eye level—typically 5 to 6 feet from the floor to the center of the screen. For seated audiences, lower it to about 4 feet. Ensure the screen is visible from the main traffic flow and not obstructed.
Lighting matters. Avoid placing screens opposite windows where glare washes out the image. If you can't avoid it, use a high-brightness screen (at least 700 nits) or an anti-glare coating.
Don't overdo it. Too many screens can overwhelm customers and dilute your message. Start with one or two key locations and expand based on results.
Common mistakes
- Placing screens too high or too low for comfortable viewing.
- Putting screens in low-traffic areas where few people see them.
- Ignoring glare from windows or overhead lights, making content unreadable.