What should I display on digital signage in a corporate lobby?
Content for Visitors and Branding
The lobby is often the first impression for guests, so use signage to welcome them and showcase your company culture. A rotating welcome message with the company logo, mission statement, or a 'Did you know?' fact can set a positive tone.
You can also display live social media feeds, press mentions, or awards to demonstrate credibility. For wayfinding, include a map or directory of departments, especially in large buildings. If you have a receptionist, integrate a check-in system that shows visitor names on screen.
Consider adding a news ticker with industry headlines or stock prices if relevant. But keep it professional—avoid overly personal or controversial content.
- Welcome messages and company branding
- News, press releases, or social media feeds
- Wayfinding and department directories
- Visitor check-in information
- Upcoming events or webinars
Engaging Employees and Guests
For employees passing through, the lobby screen can highlight internal achievements, employee spotlights, or wellness tips. This helps build a sense of community. You can also promote internal events like town halls or training sessions.
For guests, consider displaying a live feed of your product or service in action, or a video that explains what you do. This is more engaging than static posters and can answer common questions without staff involvement.
If your lobby has a waiting area, you can show relaxing imagery or useful information like weather and traffic. Just ensure the content is relevant to your audience and updated regularly to avoid looking stale.
Common mistakes
- Displaying too much text or small fonts that are hard to read from a distance.
- Using the lobby screen for internal-only messages that confuse or bore visitors.
- Forgetting to update content regularly, so the screen shows outdated news or events.