How much does digital signage cost for a small business?
Typical cost breakdown
For a small shop or restaurant, you can start with a consumer TV ($200–$800), a media player like an Amazon Fire Stick or Raspberry Pi ($30–$100), and mounting hardware ($20–$100). Software subscriptions range from free (limited) to $20–$50 per month per screen.
If you need a commercial display that can run 16+ hours a day, expect to pay $500–$2,000 per screen. Professional installation and content design add to the cost, often $500–$2,000 depending on complexity.
- Consumer TV: $200–$800
- Commercial display: $500–$2,000+
- Media player: $30–$300
- Software: $0–$50/month per screen
- Mounting/installation: $20–$500
Ongoing and hidden costs
Don't forget electricity (a TV uses about $10–$30 per year in power), internet (if not already available), and content creation. If you hire a designer, expect $50–$150 per hour or $100–$500 per template.
Some businesses save by using free software like Canva for design and free digital signage platforms with limited features. However, paid plans usually offer better scheduling, support, and reliability.
Common mistakes
- Underestimating software subscription costs; they add up over time, especially for multiple screens.
- Buying a consumer TV for a high-traffic area; it may not last as long as a commercial display.
- Forgetting about content creation time or costs, which can be significant if outsourced.